In today’s competitive digital world, growth marketing has evolved from a simple promotional effort into a blend of data analysis, psychology, and creativity. Among the leaders driving this evolution stands Hannah Parvaz, a remarkable marketing strategist whose insights, experience, and passion for sustainable growth have made her one of the most respected names in the app industry. Known for her award-winning achievements and forward-thinking approach, Hannah Parvaz has inspired countless entrepreneurs and marketers across the world to build products that users genuinely love.
Early Life and Background
Hannah Parvaz’s professional journey is one that beautifully merges creativity with analytical precision. Unlike many in the tech and marketing sphere, her story began not in business school or corporate offices, but in the world of music and live events. She initially worked in the music industry, managing gigs, events, and creative productions—an experience that gave her a strong foundation in understanding human behaviour, audience engagement, and storytelling.
This artistic beginning equipped her with a rare emotional intelligence that she would later apply to marketing. It also taught her the importance of community-building—something that would become central to her philosophy as a growth leader. Her natural curiosity and passion for understanding what makes people act or connect with a brand soon led her to explore the world of technology, where she found the perfect blend of creativity and data-driven logic.
Transition into the Tech Industry
When Hannah entered the tech and app ecosystem, she quickly identified that many startups and companies were struggling to connect their marketing strategies with genuine user needs. She saw an opportunity to merge empathy with data—a combination that was surprisingly rare in the tech world.
Her early roles at companies such as DICE, Curio, Uptime, and DUSK gave her the chance to work on multiple facets of growth: user acquisition, retention, activation, and monetisation. Through her analytical mindset, she recognised that the most successful apps were not just those with high download numbers, but those that built meaningful relationships with their users.
At Curio, a platform that turns written journalism into audio storytelling, Hannah played a major role as Head of Growth. Her leadership helped transform Curio into one of the most talked-about apps in the UK’s digital media scene. This role cemented her position as a rising star in the global growth marketing community.
Founding Aperture: A New Chapter
After years of working with top tech companies, Hannah Parvaz founded her own agency, Aperture, a growth consultancy focused on mission-driven mobile apps. The name “Aperture” perfectly reflects her philosophy: opening new perspectives and allowing brands to focus sharply on what truly matters—their users.
Through Aperture, Hannah has collaborated with over 250 organisations, helping them refine their marketing strategies, improve onboarding flows, optimise pricing models, and develop customer-led growth frameworks. Her agency is widely recognised for turning underperforming products into thriving digital ecosystems.
What makes Aperture stand out is its holistic approach. Instead of chasing vanity metrics, Hannah and her team prioritise long-term user satisfaction and retention. This aligns with her belief that authentic growth can only come when products genuinely improve users’ lives.
Awards and Recognition
Hannah Parvaz’s exceptional contributions to the marketing landscape have earned her several prestigious recognitions. She was named App Marketer of the Year in 2019, a title that solidified her reputation as one of the best growth professionals in the world.
Her insights have been featured in global conferences and major marketing publications. She has delivered keynote speeches at international events where she shared actionable strategies on topics like mobile growth, user psychology, analytics, data privacy, and monetisation. Her ability to simplify complex concepts into practical, inspiring ideas has made her a sought-after speaker and consultant across industries.
In addition to awards, Hannah’s work has received praise from thought leaders in marketing and technology, who admire her balance of strategic thinking and creative intuition.
Growth Philosophy: Customer-Led Evolution
One of Hannah Parvaz’s most defining principles is her advocacy for customer-led growth. She often highlights that successful marketing is not about manipulating numbers or forcing conversions—it’s about listening.
Her approach focuses on identifying users’ emotional triggers and designing product experiences that align with those needs. She encourages brands to talk directly with customers, understand their motivations, and incorporate that feedback into product and marketing decisions.
Rather than seeing users as data points, Hannah views them as partners in growth. This mindset has allowed her clients to create products that not only grow rapidly but also sustain engagement and loyalty.
Her philosophy also reflects a modern understanding of marketing ethics. In a world where consumer trust is fragile, Hannah’s user-centred methods provide a refreshing reminder that empathy, transparency, and authenticity are the strongest tools for long-term success.
Thought Leadership and Education
Beyond her consultancy work, Hannah Parvaz has become a respected educator and mentor in the digital marketing space. She regularly shares her knowledge through workshops, podcasts, and guest appearances at global marketing conferences.
Her writings and talks often explore the intersection of technology, human psychology, and business growth. Some of her most discussed topics include:
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Building data-driven but human-centred marketing systems
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The importance of onboarding and first impressions in app retention
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Privacy challenges and how to thrive without invasive data collection
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How gamification and behavioural design can inspire user loyalty
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Duolingo’s web-to-app funnel and what brands can learn from it
Her educational content resonates with both beginners and experienced professionals, as she translates complex analytics and behavioural frameworks into easy-to-apply principles.
Advocating for Women in Tech
Another significant dimension of Hannah Parvaz’s influence is her commitment to empowering women in technology and marketing. As a recognised voice in the global tech community, she uses her platform to encourage gender diversity and equal representation in leadership roles.
Through interviews and public appearances, she openly discusses the barriers women face in marketing and tech, and how confidence, mentorship, and collaboration can break those barriers. She also supports young marketers through mentorship initiatives, helping them build careers rooted in creativity and integrity.
Her work embodies the belief that leadership is not just about driving results—it’s about uplifting others and fostering inclusive communities.
The Power of Experimentation
Hannah is an advocate of the test-and-learn mindset. She emphasises that no single formula guarantees success in marketing; instead, continuous experimentation and adaptation are key.
She encourages teams to run controlled experiments, measure their impact, and iterate based on real-world feedback. Her approach demystifies growth by making it a scientific yet creative process. This philosophy has been instrumental in helping startups identify what works for their unique audience without wasting resources on assumptions.
By promoting a culture of curiosity and learning, Hannah Parvaz ensures that businesses evolve in step with their customers, not just their competitors.
Influence on the App Growth Community
Hannah’s impact extends far beyond her personal achievements. She has built a strong global community of app marketers, product managers, and founders who look up to her for guidance.
Her thought leadership has helped shape discussions around subscription models, ethical growth, and the future of app analytics. She’s also been an active participant in initiatives that promote transparent marketing practices and data-privacy-first approaches.
In an industry that often chases trends, Hannah’s grounded perspective provides clarity and confidence to those navigating the fast-changing digital landscape. Her voice is now synonymous with intelligent, responsible, and people-centred growth.
Personal Traits and Work Ethic
Colleagues and clients often describe Hannah Parvaz as strategic, empathetic, and relentlessly curious. Her ability to see both the macro vision and the micro details gives her a unique advantage as a marketer and leader.
She combines creativity with data literacy—a skill set that has become essential in modern growth roles. Her approachable personality and collaborative leadership style also make her an inspiring mentor for younger professionals entering the field.
Hannah’s success story reminds aspiring marketers that expertise is not built overnight; it’s the result of consistent curiosity, experimentation, and empathy for users.
Looking Ahead
As the world of technology continues to shift towards AI-driven tools, privacy-focused analytics, and personalised experiences, Hannah Parvaz remains at the forefront of this transformation. Her ability to adapt while maintaining human-centred principles sets her apart from traditional marketers.
Through Aperture and her educational initiatives, she continues to guide businesses toward smarter, more ethical, and sustainable growth. Her influence will undoubtedly shape the next generation of app marketing strategies and help define what “responsible growth” looks like in the years to come.
Conclusion
Hannah Parvaz represents the perfect blend of innovation, empathy, and expertise in today’s marketing world. From her early days in music to becoming an award-winning marketer and founder, she has proven that success comes from curiosity, compassion, and the courage to challenge conventional thinking.
Her journey inspires professionals to see growth not as a race for numbers, but as a process of meaningful connection with real people. Whether through Aperture, her mentorship, or her global thought leadership, Hannah Parvaz continues to redefine what it means to build and scale impactful digital products in the modern era.
