Ella Rae Wise has quickly become one of the most recognisable faces on British reality television. Since her debut on The Only Way is Essex (TOWIE), she has not only captivated audiences with her glamorous presence and bold personality but also demonstrated resilience and ambition that defy the typical reality TV narrative. At just 24 years old, she has built a multifaceted career encompassing reality television, beauty influencing, fashion collaborations, and public speaking.
Early Life and Background
Ella Rae Wise was born on 12 July 2000 in Havering, Essex. Growing up in the heart of Essex, she was surrounded by the quintessential culture that would later feature prominently in her on-screen identity. Before finding fame, Ella trained as a hairdresser, specialising in hair extensions. Her background in beauty and styling gave her a natural flair that would serve her well in the world of reality television and social media.
Despite her young age, she was ambitious and driven from the start. Friends and family often described her as someone with big dreams and the determination to achieve them. This combination of talent and tenacity laid the groundwork for her breakout moment.
The Only Way Is Essex: Stepping into the Spotlight
Ella Rae Wise joined the cast of The Only Way is Essex in 2019. At the time, the long-running ITVBe reality show was already a cultural staple in the UK, known for its glitzy drama, complex relationships, and larger-than-life personalities. Ella brought something fresh to the mix – a blend of glamour, assertiveness, and genuine vulnerability that viewers found compelling.
Her storylines often revolved around romantic entanglements, most notably her tumultuous relationship with Dan Edgar. Their ups and downs became a focal point of the show, drawing both praise and criticism from fans. Nevertheless, Ella never shied away from expressing her truth, whether she was confronting betrayal or standing up for herself in front of the cameras.
In 2021, TOWIE underwent a cast shake-up and Ella was briefly axed, a move that shocked her fans. However, she returned to the show in 2022, more determined than ever. Her return marked a turning point; she came back with a sharper sense of identity and a stronger voice, often emerging as a central figure in the show’s most dramatic moments.
Beyond TOWIE: Expanding Her Television Portfolio
Ella Rae Wise didn’t stop with The Only Way is Essex. In 2022, she took part in Celebrity Ex on the Beach, adding another dimension to her public persona. While the show thrives on heightened drama, Ella managed to maintain her composure and integrity, which won her new fans across the country.
In 2023, she ventured into a different kind of reality television – The Challenge UK. The competitive nature of the show tested her physically and mentally, pushing her beyond the emotional dramas of TOWIE. Although she was eliminated in the fourth episode, her appearance proved that she could step outside her comfort zone and embrace challenges that required strength, strategy, and resilience.
Ella’s most recent television appearance came in 2025 when she entered the Celebrity Big Brother house. The series, known for placing celebrities under constant surveillance and social pressure, highlighted a more introspective side of Ella. She used the platform to open up about her personal life, her struggles with anxiety, and the pressure of growing up in the public eye. Though she was evicted shortly before the finale, her time in the house was widely praised for its authenticity.
A Voice for Young Women
Ella Rae Wise’s influence extends far beyond television. Through her social media presence, she connects with hundreds of thousands of followers who look to her for fashion inspiration, beauty tips, and advice on self-confidence. She is particularly known for her relatable approach to skincare and makeup. One of her most talked-about endorsements was for a budget-friendly moisturiser she credits with keeping her skin clear – a recommendation that went viral among her fans.
However, what truly sets Ella apart is her willingness to be vulnerable. She has spoken openly about mental health, including her need to take breaks from filming and social media to recharge. She encourages her followers to prioritise their wellbeing, to journal, and to make time for themselves. In a world where influencer culture often glorifies perfection, Ella’s honesty is a breath of fresh air.
She has also used her platform to speak out on body image, urging fans to embrace their natural selves. This message, coming from someone in the beauty and fashion space, carries weight. Her advocacy for self-acceptance, particularly among young women, has earned her respect and admiration.
Personal Life and Public Scrutiny
Ella Rae Wise’s personal life has been the subject of much media attention, especially her relationship with fellow TOWIE cast member Dan Edgar. Their on-again, off-again dynamic was one of the show’s most talked-about storylines. After a highly publicised split in early 2025, the pair stopped communicating altogether, reportedly unfollowing each other on social media and avoiding joint filming sessions.
Ella later reflected on the breakup, calling it a “blessing in disguise”. She suggested that the experience helped her grow emotionally and gain clarity on what she wanted from a relationship. In interviews, she emphasised the importance of self-respect and learning from heartbreak – lessons that many of her fans resonated with.
Despite the gossip and tabloid speculation, Ella has remained focused on her own path. She maintains a strong support network of friends and family, and is particularly close to her TOWIE co-stars – although she has firmly denied any falling-out with her long-time friend Freddie Bentley, insisting that their bond remains intact.
Fashion and Brand Collaborations
One of Ella Rae Wise’s most successful ventures has been in the world of fashion. Her style – a blend of glam, streetwear, and classic Essex flair – has made her a favourite among brands seeking authentic representation. She has collaborated with high-street and online retailers, modelling everything from swimwear to evening gowns.
What makes Ella’s fashion influence notable is her accessibility. Unlike many celebrities who focus solely on high-end labels, she champions affordable fashion, often mixing high and low pieces to create unique looks. This relatability has made her a fashion icon among Gen Z viewers and young professionals alike.
Her growing presence in the fashion industry has led to speculation about potential future endeavours, such as launching her own fashion or beauty line – something she has hinted at in interviews but has yet to confirm officially.
Public Image and Future Aspirations
Ella Rae Wise has successfully crafted a public image that balances glamour with authenticity. She isn’t afraid to show her flaws or admit when she’s struggling. This transparency has helped her stand out in an entertainment landscape often dominated by curated personas.
Looking ahead, Ella has expressed interest in expanding her horizons. Whether it’s launching her own product range, writing a book, or taking on more challenging roles in television, her ambition shows no signs of waning. She has also mentioned wanting to engage more with young people, potentially through motivational speaking or mental health advocacy.
Whatever path she chooses, it’s clear that Ella Rae Wise is not just a reality star – she is a brand, a role model, and a force in modern British pop culture.
Conclusion
Ella Rae Wise represents a new generation of reality television stars – savvy, outspoken, and unafraid to evolve. From her Essex roots to national stardom, she has demonstrated a combination of charm, grit, and authenticity that resonates deeply with fans. Whether on screen, on social media, or on the red carpet, she commands attention not just for her style, but for her substance.
Her story is far from over. With a dedicated fanbase and a growing list of achievements, Ella Rae Wise is poised for even greater success. As she continues to reinvent herself and challenge expectations, there’s no doubt she will remain a significant figure in British entertainment for years to come.
