Derek Beaumont is not just a name in the world of rugby league—he’s a commanding presence whose bold leadership, business savvy, and heartfelt community engagement have made him a standout figure in British sports. As the owner of the Leigh Leopards, Beaumont has reshaped the club’s identity, uplifted its performance, and turned it into one of the most exciting teams in the Super League. But his influence goes far beyond the rugby pitch.
Whether it’s through his business ventures, philanthropic efforts, or unapologetically charismatic appearances, Derek Beaumont’s impact is wide-reaching and multifaceted. This article explores the many layers of his personality, from business mogul to passionate sportsman and community ambassador.
The Business Brain Behind the Man
Before diving into his involvement with rugby, it’s essential to understand Derek Beaumont’s business background. He is the founder of AB Sundecks, a highly successful business specializing in UPVC sundecks and verandas for static caravans. The company has grown significantly under his leadership, becoming a staple in the holiday-home and leisure sector. AB Sundecks now boasts a strong reputation and substantial financial turnover, with clients across the UK.
Beaumont’s business philosophy is centered around innovation, efficiency, and client satisfaction. His eye for opportunity and instinct for growth have not only fueled his entrepreneurial success but have also helped him make informed and impactful decisions as a club owner.
Taking Charge of Leigh Leopards
Derek Beaumont’s association with Leigh Leopards—formerly known as Leigh Centurions—is perhaps the most visible aspect of his public life. Under his ownership, the club underwent a significant rebrand, adopting the new name “Leigh Leopards” and unveiling a striking leopard-print kit that made headlines. This bold move wasn’t just about aesthetics; it was a calculated effort to differentiate the club and make it more marketable to a broader audience.
Beaumont’s strategy worked. The rebranding energized both the fan base and the team, aligning the club with a more aggressive, dynamic identity. From improving squad depth to enhancing fan engagement, Beaumont has brought a modern, business-minded approach to sports management.
A Visionary With a Plan
Unlike many owners who sit in the background, Derek Beaumont is known for being hands-on. His vision is clear: to make Leigh Leopards not just a competitive team, but a powerhouse in British rugby league. He has been instrumental in bringing in talented players, refining coaching structures, and building a long-term strategy for the club’s growth.
His ambition doesn’t stop with short-term victories. Beaumont has openly discussed plans to establish a youth academy for the club. He believes that investing in young talent is the key to sustained success and aims to launch the academy by 2025. This forward-thinking initiative underlines his commitment to both the club’s future and the development of grassroots rugby.
Leadership Style: Bold and Unapologetic
Derek Beaumont is known for his assertive, charismatic style. He frequently attends games dressed in eye-catching leopard-print suits and takes part in fan celebrations with unfiltered enthusiasm. For some, this might appear flamboyant, but it’s undeniably effective in connecting with supporters and giving the club a strong, relatable face.
More importantly, his visibility sends a message: he cares deeply about the team and is fully invested in its success. This level of engagement from an owner is rare and has helped foster a loyal and growing fan base for the club.
Community Impact and Personal Advocacy
Beyond business and rugby, Derek Beaumont is deeply involved in community initiatives. He has publicly shared his own experiences with mental health, aiming to reduce the stigma and encourage others to speak up and seek help. His openness has been widely praised and shows a different, more vulnerable side to a man otherwise known for his tenacity and resilience.
In addition to his local efforts, Beaumont is also an international philanthropist. He serves as a trustee for the Madikwe Wildlife Foundation in South Africa and co-owns Leopard Rock Safari Lodge. Through these ventures, he contributes to conservation efforts and supports sustainable tourism, once again showing that his passions extend far beyond the business world or rugby field.
Controversial Yet Constructive Opinions
Derek Beaumont is not afraid to speak his mind, especially when it comes to the state of rugby league. Recently, he expressed skepticism about hosting Super League games in Las Vegas, citing concerns over the family-unfriendly environment of the city. Instead, he advocated for venues like Dublin or even South Africa—places that better align with his club’s values and offer opportunities for meaningful fan engagement.
These comments sparked debate, but also highlighted Beaumont’s deep understanding of branding, marketing, and the need for long-term strategy in sports promotion. Whether you agree with him or not, it’s clear he puts considerable thought into his opinions and isn’t interested in following trends for the sake of it.
Player Relations and Recruitment Strategy
One of Derek Beaumont’s strengths is his ability to build strong relationships with players and staff. He values loyalty, work ethic, and character as much as talent. He once described Fuifui Moimoi as his “best ever signing,” not just for the player’s skill but for the cultural impact he had on the club.
He also revealed that he nearly secured NRL star Jarryd Hayne, but the deal fell through due to personal issues. These kinds of near-misses and triumphs are part of what makes Beaumont’s leadership exciting and unpredictable.
A Club Transformed
There’s no denying the transformation Leigh Leopards have undergone since Derek Beaumont took charge. Once considered a lower-tier club struggling for relevance, they are now contenders with a strong identity and growing fan support. From rebranding to securing key victories and making smart signings, Beaumont has played a central role in this upward trajectory.
Importantly, he has not lost sight of the local community. He regularly engages with fans on social media, hosts community events, and ensures the club remains connected to its roots. This blend of grassroots focus and high-level ambition is rare and is a big reason why Leigh Leopards are thriving.
Looking to the Future
Derek Beaumont isn’t done yet. His goals for the future include securing a permanent spot in the top four of the Super League, building a state-of-the-art youth academy, and exploring international opportunities that align with the club’s identity. His strategic mindset, combined with an unwavering passion for the game, makes him a formidable figure in British rugby.
With the right support and continued focus, Beaumont is poised to lead Leigh Leopards into a new golden era—one that blends performance with purpose, excitement with ethics, and tradition with innovation.
Conclusion
Derek Beaumont is not your typical club owner. He’s part businessman, part showman, part philanthropist—and entirely dedicated to the success of Leigh Leopards. Whether he’s making bold fashion choices, standing by his players, or advocating for mental health awareness, he brings authenticity and energy to everything he does.
In a world where many leaders play it safe, Beaumont stands out by taking risks and owning his decisions. His approach might not please everyone, but it’s undeniably effective. As the Leigh Leopards continue to rise, one thing is clear: Derek Beaumont’s name will be forever tied to the club’s evolution, legacy, and future success.
