Chloe Bloxam is one of the most exciting emerging names in the world of football media. Known for her passion, authenticity, and deep-rooted love for Liverpool Football Club, she has carved a niche for herself in a competitive industry. Over the past few years, she has grown from a dedicated supporter to a recognised content creator, presenter, and influential voice within the football community. Her story is a testament to how dedication, talent, and hard work can open doors in sports journalism and broadcasting.
Early Life and Passion for Football
Chloe’s journey into the world of football began at a young age. Growing up as a passionate supporter of Liverpool FC, she attended matches regularly and immersed herself in the culture of the club. Her enthusiasm for the sport went beyond casual fandom. Football was not just entertainment—it was a way of life.
At just sixteen years old, Chloe joined Steven Gerrard’s Academy, a significant milestone that set the tone for her future in sports media. The academy experience gave her a solid grounding in the sport, not only from a player’s perspective but also in terms of the discipline, analysis, and understanding needed to engage with the game professionally.
Education and Professional Development
In addition to her practical football experience, Chloe holds a BTEC Level 3 Extended Diploma in Sport Development, Coaching, and Fitness. This qualification has been instrumental in her approach to sports content creation, as it provides her with technical insight into performance, training, and the structure of the game.
Her educational background is evident in her work—whether she is breaking down a tactical decision, discussing a player’s development, or covering a key moment in a match, she speaks with a level of authority that comes from both study and lived experience.
Breaking into Football Media
Chloe’s first major step into football media came through her involvement with The Anfield Wrap, a well-known platform within the Liverpool FC fanbase. This early exposure allowed her to learn the ropes of sports broadcasting and connect with an audience that shared her passion.
Her next big opportunity was with Redmen TV, one of the most prominent independent Liverpool media channels. Here, Chloe showcased her versatility, taking on roles both in front of the camera and behind the scenes. Her energy, enthusiasm, and knowledge made her stand out, quickly building her reputation among viewers.
Launching Her YouTube Channel
In 2021, Chloe decided to take her media career to the next level by launching her own YouTube channel. Her content primarily revolves around matchday experiences, with vlogs covering every Liverpool FC game. These videos capture the atmosphere in and around Anfield, offering viewers an authentic taste of being a fan in the stands.
Her approachable style and genuine excitement resonate with fans across the globe. Within a few years, she has grown her subscriber base to nearly fifty thousand, with millions of views. This rapid growth demonstrates the demand for authentic, fan-driven football content that still maintains a professional touch.
Collaborations and Media Appearances
Chloe Bloxam’s media profile has expanded significantly, leading to appearances on some of the UK’s biggest sports platforms. She has featured on LFCTV, BBC Football, Sky Sports, TNT Sports, The Overlap, and BBC Radio 5 Live. These appearances highlight her ability to adapt her style to different formats—from live television to online interviews—while retaining her authentic voice.
Collaborating with such major outlets has also given Chloe the chance to engage with professional players, managers, and other influential figures in football. These experiences have strengthened her credibility as a presenter and enhanced her storytelling abilities.
Style and Approach to Content Creation
One of the reasons Chloe stands out in football media is her authenticity. She does not attempt to mimic traditional sports journalists; instead, she blends professional analysis with the excitement and raw emotion of a passionate supporter. This approach allows her to connect with fans on a personal level while still providing informative and insightful coverage.
Her matchday vlogs are not just about the ninety minutes of football—they capture the build-up, the atmosphere in the stands, and the post-match reactions. This holistic view of the football experience is what keeps her audience engaged.
Challenges Faced as a Woman in Football Media
While Chloe’s rise has been impressive, it has not been without challenges. Women in football media often face added scrutiny, unfair criticism, and stereotypes. Chloe has openly addressed the importance of creating a more inclusive space for women in sports broadcasting. Her confidence, professionalism, and undeniable expertise have made her a role model for aspiring female sports journalists.
By consistently delivering high-quality content, she has demonstrated that football knowledge and media skill are not defined by gender. Her presence in the industry helps pave the way for future generations of female presenters and analysts.
Relationship with the Liverpool FC Fanbase
Chloe’s strong connection with the Liverpool fan community is one of her biggest assets. She is not an outsider reporting on the club—she is part of the culture. A season ticket holder in the Kop, she lives and breathes the club’s highs and lows alongside fellow supporters.
Her authenticity is reinforced by her genuine passion. Fans can see that she celebrates victories and feels the sting of defeats just like they do. This shared emotional investment is a key factor in why her content resonates so deeply with the audience.
Expanding Beyond Liverpool FC Coverage
While Liverpool FC is at the heart of Chloe’s content, her growing career in football media has given her opportunities to cover broader football stories. She has discussed wider Premier League narratives, women’s football developments, and major international tournaments.
Her ability to adapt her knowledge to different contexts suggests that her career will continue to grow beyond club-specific coverage. This flexibility opens the door to hosting or presenting on larger-scale sports programmes in the future.
Social Media Influence
Chloe is highly active across social media platforms, including Instagram, X (formerly Twitter), and TikTok. She uses these platforms not only to share her content but also to engage directly with her followers. On TikTok, in particular, she has built a strong following with football-related short-form videos that reach a wide and diverse audience.
Her understanding of social media trends, combined with her strong on-camera presence, positions her as a modern sports personality who can connect with audiences in multiple ways.
Future Prospects and Career Ambitions
Chloe Bloxam’s career trajectory suggests that she is only at the beginning of a long and successful journey in football media. With her growing experience, established online presence, and increasing recognition from major broadcasters, she has the potential to become one of the most prominent football presenters in the UK.
Her future could include hosting her own football show, presenting at major tournaments, or even taking on a role within a club’s official media department. Given her drive and passion, these ambitions seem entirely achievable.
Conclusion
Chloe Bloxam represents a new wave of football media talent—authentic, knowledgeable, and deeply connected to the fan experience. She has successfully bridged the gap between professional sports broadcasting and grassroots fan culture, offering content that is both entertaining and insightful.
From her early days at Steven Gerrard’s Academy to her growing presence on national television, Chloe’s journey is an inspiration to anyone who dreams of turning their passion for sport into a career. In an industry that is evolving rapidly, her ability to adapt while staying true to herself is a key reason why she is poised for even greater success in the years ahead.
