Carole Annett: Celebrating Design, Craft and Storytelling in Interiors

Carole Annett is a leading figure in the world of British interior design journalism. As the Interiors Editor at Country & Town House magazine and the engaging host of the House Guest podcast, she is more than a writer — she is a curator of creativity, a promoter of sustainable craftsmanship, and a warm, insightful storyteller. Over the years, Carole has built a reputation for her refined eye, her ability to spot meaningful trends, and her deep appreciation for people and stories behind the interiors we admire.
Early Beginnings in Design Journalism
Carole Annett’s love for design did not emerge overnight. She began her career in the field of lifestyle and interiors journalism with a passion for spaces that tell stories. Her natural curiosity and editorial flair led her to work with House & Garden, one of the UK’s most prestigious interior design magazines. Here, she honed her skills, learned the rhythms of the industry, and developed her own distinctive voice — one that blends elegance with a grounded, human approach.
Moving to Country & Town House, she took on the role of Interiors Editor, a position that placed her at the heart of British design culture. Her work encompasses not just interior styling, but also explorations into sustainability, artisanal heritage, luxury craftsmanship, and thoughtful living.
The House Guest Podcast: Conversations That Matter
One of the most celebrated extensions of Carole’s work is her podcast, House Guest. Through in-depth interviews with leading interior designers, architects, makers and creatives, Carole invites her audience into intimate, revealing conversations that highlight the thinking and passion behind the design process.
The podcast has become a staple for those in the industry as well as design enthusiasts, offering insights into the minds of tastemakers like Martin Brudnizki, Veere Grenney, and Sophie Ashby. What sets Carole’s approach apart is her attentiveness — she listens not just for facts, but for stories. Listeners are treated to more than trend talk; they gain a glimpse into the philosophy and emotion that shapes great interiors.
Her thoughtful questions, gentle humour and genuine fascination with the people she interviews make House Guest an exceptional addition to the British design media landscape.
A Voice for Craft and Sustainability
Carole Annett’s journalism is distinguished by a strong ethical thread. She is a champion of sustainable design, regularly highlighting craftspeople and studios that prioritise eco-conscious methods. From upcycled materials to traditional handwork techniques, she brings attention to how design can enrich lives without compromising the environment.
In a fast-paced world of throwaway decor, Carole’s work reminds readers and listeners alike that beauty is often found in the thoughtful and the handmade. She elevates the importance of craftsmanship — whether it’s a Cotswolds stone mason, a heritage wallpaper printer, or a weaver in the Scottish Highlands.
Her features reflect a desire to slow down, appreciate quality, and support independent makers who are often the unsung heroes of the interiors world.
Personal Style and Philosophy
Behind the scenes, Carole Annett is someone who lives what she preaches. She has renovated her own barn-style home with a clear sense of intention and charm. Her interior style is relaxed yet refined — rooted in natural materials, tactile textures, and personal treasures. Her home tells the story of a life well lived and curated, not styled for show but for soul.
One of the most personal touches in her home is the portrait of her beloved lurcher, Prince George, drawn in pencil in the style of Lucian Freud. The artwork captures both the regal repose and quirky stubbornness of her companion. It’s these kinds of details — emotive, intimate, and infused with story — that define Carole’s approach to interiors.
Instagram Presence and Public Engagement
On social media, Carole Annett is active and engaging. Her Instagram account, @carolewannett, offers a behind-the-scenes glimpse into her travels, projects, interviews and design finds. With each post, she combines aesthetic appeal with insight — whether she’s visiting an artisan workshop, sharing snippets from her podcast, or simply posting a peaceful Sunday scene at home with Prince George.
Her tone is warm, witty and never pretentious. This accessibility has earned her a loyal following who trust her recommendations and look to her for inspiration that feels both aspirational and achievable.
Recognised Voice in British Interiors
Carole’s work has not gone unnoticed by the design industry. She is frequently invited to chair panels, host discussions, and judge design awards. Her opinion carries weight, not just for her professional background, but because of her thoughtful and consistent advocacy for values-based design.
Design brands and publications recognise that Carole Annett brings a level of discernment that is both stylish and sincere. Whether writing about a luxury hotel in Provence or a reclaimed wood studio in Cornwall, she approaches each subject with equal care and respect.
Influence on the Next Generation
Carole’s influence extends to emerging talent in the design space. Through her interviews, she provides a platform for younger designers and makers to share their stories. Her openness to new perspectives ensures that the design dialogue remains inclusive and ever-evolving.
She has become a mentor figure, both directly and indirectly, for writers, editors, podcasters, and creatives who wish to approach interiors with depth and authenticity.
Future Vision and Legacy
Looking ahead, Carole Annett shows no signs of slowing down. Her editorial direction continues to evolve with the times, embracing digital platforms while staying rooted in the timeless values of storytelling and craftsmanship.
With sustainability becoming more urgent and authenticity more sought-after, her voice is more relevant than ever. Whether through print, audio or digital formats, Carole is helping shape a future where interiors are not just visually pleasing but emotionally and ethically meaningful.
Her legacy will likely be one of thoughtfulness — of reminding us that a beautiful room is not just about what you see, but about what you feel and the stories it holds.
Conclusion
Carole Annett stands out not because she chases trends, but because she honours substance. Her work as a journalist, podcast host and interiors editor reflects a rare combination of style and soul. In every feature, in every conversation, and in every home she highlights, there is an underlying thread of respect — for the maker, the material, and the memory.
She has become a trusted guide in British design — someone whose name signifies taste, trust, and an unwavering belief in the power of storytelling. For those who care about interiors that speak from the heart, Carole Annett remains a voice worth listening to, and a presence worth following.