Becky Paskin is a name that resonates far beyond the amber depths of a whisky glass. For over a decade, she has been a leading voice in the global drinks industry, particularly whisky, shaping narratives, challenging traditions, and amplifying inclusivity. As a journalist, presenter, consultant, and campaigner, she has brought whisky into modern conversations, moving it away from outdated stereotypes of exclusivity and masculinity. Her story is not just about spirits and distilleries; it is also about courage, persistence, and a vision for a more diverse and welcoming industry.
Early Career and Passion for Drinks
Becky Paskin’s entry into the world of drinks was not accidental. She began her career as a bartender and restaurant manager, roles that exposed her to the artistry and complexity of flavours. This early experience gave her a foundational appreciation of spirits, mixology, and customer engagement. Her background in hospitality sharpened her storytelling instincts, making her not only a taster but also a communicator who could translate sensory experiences into engaging narratives.
Her natural curiosity and interest in spirits soon transitioned into journalism. Unlike many writers who adopt drinks journalism later in their careers, Paskin embraced it wholeheartedly, quickly building a reputation as a thoughtful, knowledgeable, and approachable writer.
Rising Through Whisky Journalism
Becky Paskin’s name first became widely recognised when she joined The Spirits Business, one of the leading trade publications. Her editorial work there placed her in the centre of industry news, trends, and innovations. She later became editor of ScotchWhisky.com, a globally respected platform dedicated to exploring whisky’s heritage, brands, and stories.
At ScotchWhisky.com, Paskin was more than an editor; she became a bridge between whisky makers and drinkers. Through interviews, features, and reviews, she helped explain whisky’s complexities in ways accessible to both enthusiasts and newcomers. Her approachable style broke down barriers, dispelling the myth that whisky was a drink reserved for older men in leather armchairs.
First Journalist to Earn Distilling Credentials
One of Paskin’s landmark achievements was becoming the first journalist to earn the General Certificate in Distillation from the Institute of Brewing & Distilling. This was a rare step, as the qualification is usually pursued by those working in production. By completing it, Paskin demonstrated not only her intellectual commitment to whisky but also her respect for the craft. This achievement silenced critics who dismissed writers as outsiders and proved her dedication to understanding whisky on a technical, scientific level.
Advocate for Diversity and Inclusion
Perhaps the most defining aspect of Becky Paskin’s career is her outspoken advocacy for diversity and inclusion. The whisky industry has long been dominated by masculine marketing, often ignoring or sidelining women. Paskin challenged these narratives by highlighting the role of women not only as consumers but also as distillers, blenders, marketers, and brand leaders.
In 2018, she co-founded OurWhisky, an initiative aimed at breaking gender stereotypes in whisky advertising and media. The movement used digital platforms to showcase women’s voices and encourage brands to modernise their image. This later grew into the OurWhisky Foundation, a charitable organisation providing mentorship, networking opportunities, and training for women and non-binary individuals pursuing careers in whisky.
By creating this platform, Paskin not only challenged entrenched sexism but also offered practical support to underrepresented groups, changing lives and expanding opportunities.
Recognitions and Industry Honours
Becky Paskin’s contributions have been widely recognised. She has been honoured as a Keeper of the Quaich, a prestigious title bestowed upon individuals who significantly contribute to the whisky industry. She has also been a judge at the International Wine & Spirit Competition, one of the world’s most respected events in drinks evaluation.
In 2020, she was named Icons of Whisky Communicator of the Year and was awarded IWSC Spirits Communicator of the Year, cementing her reputation as one of the most influential voices in the drinks world. These awards celebrated her ability to communicate complex ideas with clarity and passion while inspiring new generations of whisky enthusiasts.
Whisky Beyond Stereotypes
Through her writing and speaking, Paskin has continually dismantled stereotypes around whisky. Traditionally, marketing campaigns portrayed whisky as the preserve of wealthy, middle-aged men, often excluding women and younger audiences. Paskin’s message has been clear: whisky is for everyone.
She emphasises that whisky is not a rigid or elitist drink but a versatile spirit that can be enjoyed neat, in cocktails, or paired with food. By making whisky approachable, she has helped expand its audience and encouraged brands to rethink their strategies.
Her advocacy aligns with wider shifts in consumer behaviour. Today, more women are recognised as whisky drinkers, and younger audiences are exploring whisky with fresh curiosity. Becky Paskin’s work has undeniably contributed to this cultural transformation.
Storytelling and Media Presence
Paskin is not only a writer but also a presenter and media personality. She has appeared on television, radio, and at international whisky festivals, where she brings warmth and expertise to the stage. Her interviews with distillers, blenders, and brand leaders showcase her ability to ask thoughtful questions while creating space for authentic storytelling.
She has also been active on social media, where she shares insights, news, and personal reflections. Her online presence further broadens her reach, connecting her with whisky lovers worldwide.
Challenges and Advocacy in a Changing Industry
While her work has been celebrated, it has not been without challenges. Speaking out about gender inequality has occasionally attracted criticism, particularly from traditionalists resistant to change. Yet Paskin has remained steadfast, balancing diplomacy with conviction.
Her advocacy is especially significant in an era when industries are being called to demonstrate inclusivity and responsibility. The drinks world, like many others, has faced scrutiny over representation and sustainability. By leading conversations about fairness and visibility, Paskin has positioned herself at the forefront of positive change.
Personal Side and Inspiration
Beyond her professional achievements, Becky Paskin’s personal story is equally inspiring. Living in Brighton, she balances her busy career with a genuine love of the craft. Her Siamese cat, named Islay after the renowned whisky island, is often a part of her social media updates, offering a glimpse into her personality.
Her approachable manner, coupled with her technical knowledge, makes her a role model. For aspiring whisky writers and professionals, her journey demonstrates that expertise and authenticity can create lasting impact.
Mentorship and the Future of Whisky
Through the OurWhisky Foundation, Becky Paskin continues to mentor and inspire. The foundation runs mentorship programmes connecting young professionals with experienced figures in the industry. It also creates networking opportunities, workshops, and educational resources designed to give underrepresented groups the tools they need to succeed.
By investing in the next generation, Paskin ensures that her impact will endure long after her own career milestones. She is not merely changing perceptions in the present but also laying the groundwork for a more inclusive future.
Conclusion
Becky Paskin is far more than a whisky journalist. She is a trailblazer, advocate, and storyteller who has redefined what it means to belong in the whisky industry. From her early career in hospitality to her editorial leadership and her ground-breaking advocacy work, she has consistently elevated the conversation around whisky.
Her legacy is one of empowerment and inclusivity. By challenging stereotypes and offering tangible support through initiatives like the OurWhisky Foundation, she has expanded opportunities and inspired countless individuals. In a world where industries must adapt to remain relevant, Becky Paskin stands as a shining example of how passion, knowledge, and courage can reshape traditions for the better.
