Alexandra Cane is a name that resonates with fans of reality television, beauty enthusiasts, and wellness advocates alike. Known initially for her appearance on the hit ITV2 reality show Love Island in 2018, Alexandra’s journey has since evolved far beyond the world of televised romance. She has become a successful businesswoman, certified wellness coach, and motivational figure, using her platform to inspire others towards self-care, confidence, and healthier living.
Born on 9 June 1991 in Hertfordshire, England, Alexandra Louise Cane grew up with a passion for creativity, beauty, and artistry. Her early career in the beauty industry laid a strong foundation for the public persona she would later become. Today, she is recognised for her multifaceted talents, from makeup artistry to fitness coaching, and for her openness about personal growth and transformation.
Early Life and Background
Raised in a supportive family environment, Alexandra demonstrated an interest in beauty and fashion from a young age. After completing her schooling, she pursued a National Diploma in Beauty Therapy Science and later honed her craft at the DFMA Make Up Academy. Here, she developed advanced skills that would allow her to work in fashion shows, editorial shoots, and bridal events.
Before rising to fame, Alexandra’s work as a professional makeup artist saw her collaborating with various clients, including well-known personalities. She famously worked as a makeup artist for model Demi Rose for almost two years, a role that placed her in high-profile fashion and social events. Her artistry was showcased at prestigious gatherings such as London Fashion Week, Oxford Fashion Week, and the National Wedding Show.
Love Island Journey
In 2018, Alexandra stepped into the public eye when she entered the Love Island villa as a late arrival in the fourth season of the popular dating series. She joined the show on Day 38, instantly capturing attention with her striking looks, confident personality, and warm demeanour. Her entrance stirred excitement among the contestants and the viewing public.
During her time in the villa, Alexandra was coupled with Dr Alex George, a pairing that generated significant viewer interest. While their relationship began with promise, it eventually fizzled out in the days before the finale. Alexandra’s candid and heartfelt conversations about her feelings endeared her to many fans, who admired her authenticity and willingness to be open about her emotions.
Despite being dumped from the villa on Day 57, Alexandra left Love Island with a strong public following. Her combination of glamour and relatability made her a standout contestant, and her post-show opportunities reflected this popularity.
Transition to Influencer and Entrepreneur
Following her television exposure, Alexandra embraced the influencer space, using her Instagram platform to share content on fashion, beauty, travel, and lifestyle. Her approachable yet aspirational style resonated with a growing online audience, eventually surpassing one million followers.
Recognising the potential to create her own brand, Alexandra launched “Alexandra’s Happy Body” — a fitness and wellness programme aimed at promoting sustainable health practices. The brand offered workout plans, nutrition tips, and motivational content to help individuals feel more confident in their own skin. This venture reflected her personal journey of self-improvement and her dedication to helping others achieve their goals.
She later co-founded The Mila Tribe, an activewear brand that combined style, comfort, and performance. The line was designed to appeal to women who wanted functional yet fashionable gym wear, and it quickly gained popularity among her followers.
Commitment to Health and Wellness
In 2021, Alexandra announced a significant shift in her career focus. Motivated by her own experiences with self-discovery and mental health, she began training as a natural body healing and trauma-informed coach. This role allowed her to combine her business acumen with a deeper mission — helping others heal from within.
Her approach to wellness encompasses both the physical and mental aspects of health. She advocates for balanced nutrition, consistent exercise, mindfulness practices, and self-compassion. This holistic perspective sets her apart from many influencers who focus solely on aesthetics. Alexandra’s message is that true wellness is about feeling good inside and out, rather than meeting external beauty standards.
Stepping Back from Social Media
In early 2023, Alexandra made the surprising decision to clear all her Instagram posts, signalling a temporary retreat from the social media spotlight. While she has not entirely disappeared from public life, this move demonstrated her commitment to authenticity and mental well-being over constant online presence.
This decision was seen by many as a bold statement in an era where social media often dictates public perception. It reinforced her message about prioritising one’s mental health and setting boundaries, even in the face of public expectations.
Alexandra Cane’s Impact and Influence
Alexandra’s career is a testament to the power of reinvention. She has successfully navigated multiple industries — beauty, reality television, fitness, and wellness — while maintaining a consistent focus on self-improvement and empowerment.
Her influence extends beyond her own business ventures. She regularly shares insights on body positivity, self-worth, and resilience, encouraging her followers to embrace their individuality. Whether through fitness programmes, activewear designs, or motivational content, Alexandra’s work continues to inspire a diverse audience.
Personal Philosophy and Values
One of Alexandra’s defining qualities is her belief in authenticity. She often speaks about the importance of aligning actions with personal values, making choices that serve long-term well-being rather than short-term validation.
Her career path reflects this ethos — from leaving behind certain public-facing projects to exploring new opportunities that align with her passion for helping others. She has shown that success is not about following a linear path, but about adapting and evolving in ways that feel true to oneself.
Future Prospects
While Alexandra has kept some aspects of her current projects private, it is clear that her commitment to wellness and personal development will remain central to her work. Her background in beauty and media, combined with her training in holistic health, positions her as a unique voice in the wellness space.
Her followers can expect her future endeavours to continue blending style, health, and empowerment. Whether through coaching, brand partnerships, or new entrepreneurial ventures, Alexandra’s influence is likely to remain strong in the years ahead.
Conclusion
Alexandra Cane’s story is one of transformation, resilience, and purposeful growth. From her early days as a makeup artist to her high-profile stint on Love Island, and her subsequent rise as a wellness entrepreneur, Alexandra has shown a rare ability to adapt while staying true to her values.
She represents more than just a reality television personality — she is a businesswoman, a wellness advocate, and an example of how to navigate public life with integrity. By embracing change, focusing on mental and physical health, and using her platform to inspire others, Alexandra continues to shape her own narrative and leave a meaningful impact on those who follow her journey.
