In the evolving landscape of journalism, design, and digital storytelling, vonny leclerc stands out as a dynamic, multidisciplinary professional. PK she/they, formerly Moyes, and often publishing as V Laing‑LeClerc, this Glasgow-based creative weaves together narrative, experience, and social insight. With a rich background—from BBC Scotland documentaries to feminist UX writing—her work exemplifies how rigorous storytelling can transform from print to pixel.
Roots in Journalism and Social Advocacy
From Reporter to Radio Storyteller
Leclerc has spent over a decade crafting narratives—from investigative print features to compelling broadcasts. Her portfolio includes thoughtful reflections on gender, politics, and culture. She has contributed to major outlets such as The Guardian, Metro, The Spectator, The National, and BBC Scotland, both on radio and in documentary formats.
Championing Social Issues
Her early work reflects an enduring commitment to social justice—authoring deeply personal and researched pieces on postnatal depression, chronic fatigue syndrome, Scottish independence, and welfare reform. This sustained engagement with structural power and lived experiences earned her shortlisting in 2016 and 2017 for the Write to End Violence Against Women commentary awards.
Transition into UX and Digital Experience
Rebranding as V Laing‑LeClerc
In recent years, vonny leclerc has reinvented herself within the design and UX community. Under the V Laing‑LeClerc moniker, she consistently shares expertise and reflection on Medium. She holds a leadership role in UX/UI design and content strategy, steering teams and shaping digital services.
2.2 Thought Leadership in Product Design
Her bylines include strategic pieces such as:
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“Do we need feminist product design?” (Feb 2023), questioning how gender shapes product decisions
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“What is an experience? What are we designing?” (Feb 2023), emphasizing user‑centred service frameworks
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“5 things I’ve learned about scaling a (design) department” (Oct 2022), offering practical insights on team growth
Beyond long-form essays, she curates impactful lists of resources like Design doing and Reading list, amplifying community learning.
Bridging UX and Human‑Centred Values
Feminist Design Ethos
In her 2023 Feminist Product Design essay, vonny leclerc questions how mainstream products often exclude or marginalize women and gender-diverse users. She advocates for frameworks that foreground empathy, accessibility, and inclusivity across digital experiences.
Designing for Healthcare and Real‑World Impact
With a focus on digital health, she explores the critical intersection of user trust and emotional well-being. Her work emphasizes how design decisions can alleviate or exacerbate stress and uncertainty for vulnerable users.
Digital Influence and Thought Leadership
Social Reach & Personal Brand
On X (formerly Twitter), under the handle @vonny_bravo, she boasts over 33,000 followers, engaging in debates on culture, tech, neurodiversity, and social issues—often reflecting her own experiences as an autistic person.
Public Engagement & Professional Networks
Her presence extends to hosting podcasts on Anchor.fm, presenting on BBC Scotland, and active profiles on platforms such as Buy Me a Coffee—supporting her creative, reader-supported work.
Crafting a Unique Career Path
From “Recovering Journalist” to UX Strategist
Leclerc’s own description—“recovering journalist turned UX strategist and team lead”—captures her unconventional trajectory. She models career reinvention, demonstrating how storytelling skills translate into user empathy and design clarity.
Authenticity & Lived Experience
She openly shares her identity facets—autistic, plant-lover, sci-fi fan—and embeds authenticity in her work. This exploration of identity informs her inclusive design values and public writing style.
Signature Themes & Values
| Theme | Description |
|---|---|
| Empathy in Design | Believing UX must be human‑centred and reflect diverse needs. |
| Inclusive Innovation | Pushing for feminist, accessible product strategies. |
| Narrative Integrity | Applying journalism rigor to UX writing and design decisions. |
| Community & Mentoring | Sharing knowledge through curated reading lists and thought pieces. |
| Self‑Advocacy in Tech | Highlighting neurodiversity and mental health in career conversations. |
Role Model for Hybrid Careers
At a time when professionals often pivot between sectors, vonny leclerc exemplifies how storytelling expertise can fuel innovation in UX and digital strategies.
Voice for Socially-Aware Design
Her fusion of journalism ethics with product design is rare and essential—reminding industry leaders that every interface carries political and cultural weight.
Champion for Neurodivergent Voices
By speaking openly about being autistic, she invites conversations around neurodiversity in media and tech—a topic often overlooked.
What’s Next?
Expanding Thought Leadership
Look for forthcoming essays, speaking engagements, or collaborations around feminist and ethical design—leclerc is poised to influence mainstream UX thinking.
Community Building
Expect more curated archives, resource collections, and mentorship shaped by her keen understanding of career growth in creative fields.
Conclusion: Vonny Leclerc’s Lasting Impact
vonny leclerc is not just a name—it’s a blueprint for the modern storyteller and designer. She offers proof that narrative sensibility, social consciousness, and multidisciplinary agility can coalesce into a career that both informs and inspires. Whether through print articles, user interfaces, or curated insights, she continues to carve a path that blends heart, craft, and impact.
